Market readiness

Research the market, check requirements and prepare product pages.

Back to US expansion
hubOS
  1. Where should we sell first?
  2. Which US rules apply to our product?
  3. Will US shoppers understand our product page?
Sample project
RadarSources for the market brief · updated Mon
SignalMarketChangeSource
Search interest: seaweed snackUSRisingGoogle Trends
Search interest: 김스낵KoreaSteadyGoogle Trends
Shelf price, seaweed snack 6-packsUS$8 to $12Shopping results
New competitor listingsUS3 this weekShopping results
Official trade releases in the categoryUS1 newOfficial releases
US search interest, last 6 weeks
W3642
W3748
W3851
W3958
W4063
W4171
Why it matters
Most 6-packs sell for $8 to $12The brief compares that range with your landed cost
Sample data

Questions this stage answers

Market brief: first US channelDocuments · draft 2 · needs review by headquarters
CommentApprove
ChannelWhat it needsTime to startFit
AmazonListing, FBA prep, first reviews4 to 6 weeksGood
Specialty groceryDistributor or direct, samples3 to 6 monthsGood
Grocery co-opsBroker, tastings3 to 6 monthsFair
Food serviceCase pricing, bulk packs2 to 4 monthsFair
Own online storeStore setup, ad budget2 to 4 weeksLow
Section 3 of 6 · sources listed at the end of the brief
Comment from headquartersJiwoo Han

Can we start with Amazon and one distributor at the same time?

Sample data
Where should we sell first?

Amazon, specialty grocery, a distributor or your own store, compared for your product and price.

Which US rules apply to our product?

FDA, FCC and FTC requirements mapped to your product, with what needs filing, testing or a label change.

Will US shoppers understand our product page?

Your Korean pages rewritten for US shoppers, with every claim checked against the rules.

Stage overview

Before your first US shipment, we help you choose where to sell first, find out which FDA, FCC or FTC rules apply to your product, and turn your Korean product pages into English pages that US shoppers and buyers understand.

The screens on this page use made-up sample data.

We answer them with research you can check, written up in a brief your headquarters can read in Korean and approve in hubOS.

Sample deliverables

Compliance map

Every rule that applies to your product, who handles it and where it stands.

Compliance mapSeaweed crisps · from the compliance scan
ItemStatus
Food facility registrationFDA · Regulatory consultantWith specialist
Nutrition facts panel, US formatFDA · Prime Chase DataNeeds review
Allergen statementFDA · Prime Chase DataApproved
"Low calorie" claim on the packFDA, FTC · Legal reviewNeeds edits
Prior notice for each shipmentFDA · Customs brokerSpecialist
Country of origin labelCBP · Prime Chase DataApproved
Who files
Specialists you hireFilings and customs entries go through your consultant and broker; we prepare the documents and track the dates
Sample data
English product page

Your Korean detail page next to the English rewrite, ready for headquarters to comment and approve.

Product page, EnglishDocuments · from the Korean detail page · draft 1
Korean page하늘팬트리 김스낵, 바다향 가득 바삭한 간식
  • 국내산 김 100%
  • 온 가족 건강 간식
  • 바삭함이 다른 프리미엄 김
English pageApprovedHaneul Pantry Seaweed Crisps, Sea Salt, Light and Crispy
  • Roasted Korean seaweed with sea salt
  • A light snack for lunch boxes and the office
  • Allergen and nutrition details on every pack
Rewritten for US shoppersClaims checkedNeeds your approval
Comment from headquartersJiwoo Han

Please keep "Korean seaweed" in the first line.

Sample data
Launch requests

Each decision and handoff before the first shipment, with an owner and a due date.

TicketsBefore the first US shipment · 4 open
New request
RequestAssigned toStatusDue
Choose the first channel from the market briefHAN-031Jiwoo HanWaiting on youOct 17
Send label files to the regulatory consultantHAN-030Prime Chase DataIn progressOct 15
Approve the English product pageHAN-029Jiwoo HanWaiting on youOct 16
Confirm the importer of recordHAN-028Chris YoonIn progressOct 20
Register UPC codesHAN-027Chris YoonDoneOct 2
Specialist call
Customs broker, Tue Oct 1410:00 am PT · set up by Prime Chase Data
Sample data
About these deliverables

What you receive before the first shipment

Each deliverable is a document or a list of requests in your hubOS account, with its review status and an owner.

Responsibilities

First channel
Prime Chase Data
Compare channels in the market brief
Your team
Choose the first channel
Specialists we coordinate
None needed
FDA, FCC and FTC rules
Prime Chase Data
Map the rules in the compliance scan
Your team
Approve the plan and pay filing fees
Specialists we coordinate
Regulatory consultant, testing lab
Label and page claims
Prime Chase Data
Rewrite and check every claim
Your team
Approve the final wording
Specialists we coordinate
Legal review
Importer of record and customs
Prime Chase Data
Collect documents and track dates
Your team
Sign with the broker and importer
Specialists we coordinate
Customs broker, importer of record
How we coordinate the work

Who does what before the first shipment

We research, write and prepare documents. Filings, testing, legal review and customs go through specialists you hire, and we coordinate the documents and dates with them.

Related services

Services for market readiness

Services and hubOS access

Services for market readiness

Each service has its own page with what's included and the price.

hubOS is a separate monthly plan. During a project you get an account to follow the work, the requests and the weekly report.

View plans

Questions

Do you file FDA registrations for us?

No. The compliance scan tells you which filings, tests and label changes your product needs. A regulatory consultant or testing lab you hire does the filing or testing, and we coordinate the documents and dates with them in hubOS.

Do you translate our Korean product pages word for word?

No. We rewrite them for US shoppers, keep every fact accurate and check claims against the rules found in the scan. You approve each page in hubOS before anyone uses it.

Which channel should we start with?

It depends on your product, price and how much stock you can ship. The market brief compares the options for your product so your team can decide with the details in front of them.

Start with hubOS

Discuss this stage

On a 30-minute call, we look at your product, the channel you have in mind and what you have ready, and suggest where to start.

Back to US expansion