DEMAND · APPETITE INDEXFLAGSHIP · US DEMAND
MARKET INTELLIGENCE
The US Appetite Index
A per-niche read on how hungry US buyers are for Korean products right now, scored 0 to 100 from live search demand. Pick a category, then a niche, to see the signal behind the score. It reads relative search interest, not units sold.
NICHE · APPETITE · 12-MO
K-beauty skincare
▼ -26%
29
APPETITE INDEX · UNITED STATES
K-beauty skincare
29
Cooling
12-MONTH DEMAND CURVE▼ -26% YoY
9626
SEP 2025AUG 2026
CURRENT INTEREST
32.2
YoY GROWTH
-26%
MOMENTUM
-0.7
BREAKOUT HEAT
100
WHAT'S DRIVING IT
Appetite for K-beauty skincare is cooling. Search interest sits at 32 of 100 and easing off its recent norm.
Reads relative search interest (0 to 100), not units sold. Source: Google Trends, cached daily.